To promote your TikTok contest there are a number of options available to you. You’ll also need to come up with a hashtag for the contest so you can monitor entries.
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Knowing your goal will allow you to decide on which metrics to track and how to track them. While the goal here is to drive engagement, you may have others, that you need to make clear before coming up with the contest. While having the right idea for your TikTok contest is vital, you need to plan it out properly to ensure that it has the best chance of success.
This makes it an excellent platform for small businesses to share their brand and reach new audiences.Īn effective way for small businesses to increase engagement on TikTok is by running a contest. This means that small businesses with a younger target market should already have a TikTok presence, while those with an older one should consider developing a TikTok strategy sooner rather than later.Īnother thing that sets TikTok apart from other social networking sites is that you don’t need to have a large following to go viral, allowing you to reach an audience beyond just your followers, provided your content is engaging enough. While its user base mainly consists of Gen-Z, with 16-24 year-olds accounting for 41% of all users, the number of users that are 40 and older is on the rise. With 100 million active users in the United States alone, the platform is rapidly rising up the ranks of the most popular social networks. That puts it ahead of Snapchat, Pinterest, and Twitter.
One of the most popular iterations was the New Zealand Police’s version, which won the New Zealand Social Media Award and prompted responses from other police forces, further contributing to the trend’s popularity.Released in 2016, TikTok has grown into the sixth-largest social network in the world.
The Running Man Challenge was popular throughout 2016 and inspired many variations. Some videos of the Running Man Challenge feature people randomly breaking out into the dance when the song “My Boo” comes on. Members of other sports teams and celebrities took up the fun challenge of making their own videos, and soon the dance trend went viral, spread online by the hashtag #RunningManChallenge. In fact, they continued posting more versions where they started doing the challenge in increasingly incongruous situations. University of Maryland basketball players Jaylen Brantley, Damonte Dodd, and Jared Nickens saw the video, liked the idea, and posted their own version in April 2016. It consists of pumping one’s arms in tight movements close to the body while shuffling crossed feet and keeping the head in place. Their dance-not to be confused with a different hip-hop dance style called the Running Man, popular in the 1980s and ‘90s-originated in the New Jersey club dance scene. They posted it on Instagram on Januwith the hashtag #RunningManChallenge. The two filmed themselves doing a dance move called the Running Man to the 1996 song “My Boo” by Atlanta-based hip-hop group Ghost Town DJ’s. The Running Man Challenge was created by Kevin Vincent and Jeremiah Hall, two New Jersey high school students.
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